Prepared for the Ol' Beautiful team by Eric Berg, crush · Download the PDF
Proposal 680 · 6 November 202601 Where we started
What we built it around.
- 01
Your label, as the whole page.
Option 1 floods the screen in one beer's can colour and sets your arc, medallion and small print across it. Pick another beer and the medallion breaks into its own dots and flies into the next one.
- 02
Your cans on a turntable.
Option 2 takes the Sound Room's record idea and stands three real cans on a platter in a lamp-lit room. Grab it and throw it, and the name changes as each can comes round.
- 03
Your photos, in a crate.
Option 3 stays on your own cream page with your own type and "Beer for the well-lived life" huge. Your photographs are the records: thumb through them and each one stands up with its beer's name.
Proposal 680 · 6 November 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
A new site for Ol' Beautiful: the homepage, your beers, the Sound Room and events, your online shop, and a way to get in touch, built out from the top you've just seen. Live on your domain within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your regulars and your list, so the people who already love your beers hear about the new site and the next release from you.
- 04$495
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant built around the brewery and the Sound Room, so callers asking about where to find your beer, Sound Room hours or this weekend's events get an answer while your team is busy, and every call becomes a short written record.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 13 November 2026
- Bonus$250
Launch email setup
We set up the launch email and line it up for your regulars and your list, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 680 · 6 November 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as an administrator on your Squarespace site. Nothing on your live site changes until you say.
- Days 1 to 7
We finish the site
We build the new design into your Squarespace site. You preview every page before it goes live.
- Launch
It goes live
The new design goes live on your site, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- Your site and domain, in your own Squarespace account and your name.
- You keep editing your pages, products and posts in Squarespace, just like now.
- No commitment on anything monthly. Cancel anytime; the design stays yours.
Proposal 680 · 6 November 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
Nothing moves. You stay on Squarespace, at the same addresses, with the same pages and business details, so everything Google already knows keeps working. The new design is fast and built for phones first, which Google rewards. We don’t promise rankings.
- 02
Is it secure?
Yes. Your site stays on Squarespace, which looks after the hosting, security updates and checkout. The new design is tested on a preview of your real site before anything goes live.
- 03
Who owns it?
You do. The site and the domain stay in your Squarespace account, in your name. Nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($1,750) when you say go, the rest ($1,750) when the site is live. You've seen the homepage before paying anything.
Proposal 680 · 6 November 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 6 December 2026.
Your pick01The labelSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co